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15 04, 2016

TRADEMARK MAINTENANCE: How Do I Maintain a Registration?

By | 2016-12-14T11:28:20+00:00 April 15th, 2016|Intellectual Property, trademark, Trademark, Trademarks & Copyrights|Comments Off on TRADEMARK MAINTENANCE: How Do I Maintain a Registration?

A Trademark is a Living Asset If you have a registered trademark with the United States Patent and Trademark Office (“USPTO”), you have taken a very important step in protecting your businesses’ brand.  However, what happens after you receive that registration?  Do you own your trademark forever?  Not exactly.  Once you have obtained a federal [...]

8 03, 2016

Trademark Protection

By | 2016-12-14T12:18:45+00:00 March 8th, 2016|Asset Protection, Business Law, Commercial Law, trademark, Trademarks & Copyrights|Comments Off on Trademark Protection

The Importance Of Protecting Your Trademark  Introduction Most company’s trademarks are extremely valuable assets and represent a significant percentage of the company’s worth.  Brand recognition creates customer goodwill and promotes customer satisfaction, which leads to increased sales.  Because of this, it is critical to maintain protection of these intangible assets.   To achieve this protection, it [...]

13 07, 2015

Branding Your Business

By | 2015-07-13T09:25:17+00:00 July 13th, 2015|Business Law, copyright, Copyright, Intellectual Property, trademark, Trademark, Trademarks & Copyrights|Comments Off on Branding Your Business

Branding Your Business - What are the Differences Between Trademarks and Copyrights? While trademarks and copyrights both offer protection under the law with regard to your brand, they each protect different aspects of your businesses’ intellectual property as explained here by our San Diego intellectual property law attorneys. Trademarks A trademark protects a name, logo or [...]