To understand why this is needed, we ought to first briefly describe what law firm content optimization is all about. What is website content optimization for lawyers? It is the simple process of ensuring that your website page always has the types of content that would improve the law firm SEO.
One of the major ranking factors that determine how well web pages do is the amount of keyword research done to improve the blog post quality. While one may be inclined to think that lawyers do not need this kind of marketing, this is a very vital part of any law firm’s growth these days though.
Why Content Optimization for Attorneys Is Essential
Websites optimize their content not only to improve their user experience but to also ensure that they rank high on any search engine results page (SERPs) as well. This way, potential clients running a Google search with keywords related to their proffered services will easily find them.
Now, put into consideration the number of legal search queries that Google receives across the globe daily. Then you will start to understand why content optimization is non-negotiable when it comes to attorney content marketing.
If your law firm’s website keeps churning out content without paying due attention to proper meta description, link building, and relevant keywords, you are seriously short changing yourself. A lot of new clients find the lawyers they hire and work with by searching online using keywords relevant to their case or query.
You stand a big risk of losing potential new clients if your website content is not properly optimized. This is because your firm would hardly pop up on any search engine results page. If you need someone to take care of your content, hire a content optimization agency. As content is an essential form of communication with your future clients.
What Kind of Content Works Better for Lawyers?
In the world of digital marketing, content is king. The types of content you consistently churn out can determine how well your website and business will do inevitably. This applies to your website and legal marketing as an attorney as well.
So, what kind of content should your law firm be putting out to ensure that you keep abreast with your competition, and also get your fair share of potential clients? See these pointers below now.
- Legal Niche-Related Content: If your area of expertise or niche is criminal defense or divorce cases, you should regularly update your website with content built from topics around this practice area.
This not only helps to establish you as an authority in that niche over time, but it also comes with another added advantage. It helps you to develop a following, generate leads, and subsequently convert most of them into clients eventually as well.
How? Well, when anyone in need of legal services searches for “good criminal defense lawyers” or any other niche you may specialize in, your well-optimized content is more likely to pop up at the top of such search results pages.
- Legal Blog Content: Besides putting out content that shows your efficacy and establishes you as an authority in your niche, you must also consider regular blogging for your website.
This is because it not only helps you to increase the visibility of your brand but it also helps you to boost your traffic significantly as well. Research shows that SMEs that engage in blogging enjoy about 126% more leads and 55% more traffic than the others that don’t. This same survey also shows that these leads are 6-times more likely to convert than those generated through other digital marketing methods.
While these blogs are not necessarily designed to market your services as a law firm, they should proffer answers to questions and target potential high search volume topics.
- Funny And Creative Images: Let’s face the truth – you can hardly find anyone that likes to read long write-ups anymore these days. This is because digitalization has somehow wired us to be more picturesque, and a lot more people will pay attention to content laid out with great pictures regardless of the quality.
Take advantage of this by getting creative with your content creation. You could get a dope in-house graphics designer or simply hire freelancers to create funny pictorial illustrations of short stories you’re trying to tell. Doing this from time to time would make your website not only more entertaining than your peers but also help drive more traffic to it as well.
So, don’t just sit around wondering if these tips could work for you. Try them now!
Best Ways to Create Content
In a very brief and direct way, content can be described as anything you create that informs people about your desired topic or niche. It could be a blog post represented in written, audio, or pictorial form.
Now, what are the best ways for a law firm to create content for its website? Here are a few things to note while creating the perfect content for your law firm’s website.
Know Your Audience:
Who do you mainly offer your legal services to? As we mentioned earlier, the bulk of your content should focus on establishing your authority in your practice area.
Hence, you must study your target audience and make sure that the content you provide not only suits them but also meets their needs as well. For example, if you’re a divorce attorney, your website content should be able to provide answers to key questions regarding divorce.
You should also master the art of not giving them all the answers online too. Remember to always give just about enough for them to realize how much they might need your experienced and exceptional legal services after visiting your website.
Target Right Keywords:
In the course of your legal marketing, you must know the best search term and the right keywords to use in your content always. This will greatly enhance your SEO and boost your search engine results page (SERPs) rankings as well.
Mix Your Content:
Do not restrict yourself to long or academic reads alone. No one likes to read such lengthy articles anymore. Hence, you should spice up your website by mixing up your content with funny images and creative info-graphics as well.
Market Your Content:
The whole essence of developing content is for you to gain enough visibility for your brand, hence it must always be well optimized. Anything short of this is pretty much counter-productive and a waste of resources for you eventually.
You need not struggle with this though, as you could always contract an effective content optimization agency to handle this very key aspect for you. Click the link to contact one now!